Superbrands

S.C. Johnson is a worldwide manufacturer and marketer of cleaning and insect control products. It operates in a vast and highly competitive marketplace, and owes its outstanding success to unique aspects of its products, company culture and environmental concern.

All S.C. Johnson products have what the company calls “Product Plus”. That means that S.C. Johnson products have a distinct advantage over anything else on the market. A true Product Plus is a breakthrough, with a performance edge over competitive products that is visible to any consumer. S.C. Johnson holds firmly to the belief that while positioning and market segmentation are very important, the products themselves must establish that position, with a unique and appropriate attribute.

Headquartered in Racine, Wisconsin in the USA, S.C. Johnson is a family owned company that ranks in the top 200 of America’s industrial corporations. Around the world the company employs over 12,000 people throughout some 50 subsidiaries.

S.C. Johnson & Son was founded in 1886 by Samuel Curtis Johnson, selling fine parquet flooring. In response to customer inquiries about floor care, he developed and marketed a floor wax which became a great success. The company’s strong family leadership has since taken S.C. Johnson into the highest ranks of international companies. They are now a world leader in the manufacture of household cleaning and insect control. Today, the company’s Chairman is Sam Johnson, the fourth generation family member to head the company.

The company has been guided by certain basic principles since its founding. These were formally stated in 1976 in “This We Believe” which details S.C. Johnson’s dedication to enriching the lives of those who work in and around it. It has served the company well by providing employees with a common statement of the basic principles which guide the company. It has also provided people outside the company with an understanding of the fundamental beliefs, and communicates the kind of company it is.

S.C. Johnson has always been a leader in caring for its employees. In 1900, S.C. Johnson was the first company to offer employees paid vacations. Today, S.C. Johnson takes just as much care to attract and retain the best people by providing a creative working atmosphere, challenging goals and competitive rewards.

Commitment to responsible environmental management by the company became widely recognised in 1975, when S.C. Johnson announced a unilateral decision to voluntarily eliminate the use of all chlorofluorocarbons (CFCs) in all aerosol products worldwide, thereby establishing a new industry standard.

Worldwide, S.C. Johnson earns the goodwill of customers through a deep commitment to quality. In essence, this means providing efficient and effective products and services which are environmentally sound and do not endanger the health and safety of users.

Long before most US companies had


	S.C. Johnson is a worldwide manufacturer and marketer of cleaning and insect control products. It operates in a vast and highly competitive marketplace, and owes its outstanding success to unique aspects of its products, company culture and environmental concern. All S.C. Johnson products have what the company calls “Product Plus”. That means that S.C. Johnson products have a distinct advantage over anything else on the market. A true Product Plus is a breakthrough, with a performance edge over competitive products that is visible to any consumer. S.C. Johnson holds firmly to the belief that while positioning and market segmentation are very important, the products themselves must establish that position, with a unique and appropriate attribute.


	Headquartered in Racine, Wisconsin in the USA, S.C. Johnson is a family owned company that ranks in the top 200 of America’s industrial corporations. Around the world the company employs over 12,000 people throughout some 50 subsidiaries. S.C. Johnson & Son was founded in 1886 by Samuel Curtis Johnson, selling fine parquet flooring. In response to customer inquiries about floor care, he developed and marketed a floor wax which became a great success. The company’s strong family leadership has since taken S.C. Johnson into the highest ranks of international companies. They are now a world leader in the manufacture of household cleaning and insect control. Today, the company’s Chairman is Sam Johnson, the fourth generation family member to head the company. The company has been guided by certain basic principles since its founding. These were formally stated in 1976 in “This We Believe” which details S.C. Johnson’s dedication to enriching the lives of those who work in and around it. It has served the company well by providing employees with a common statement of the basic principles which guide the company. It has also provided people outside the company with an understanding of the fundamental beliefs, and communicates the kind of company it is. S.C. Johnson has always been a leader in caring for its employees. In 1900, S.C. Johnson was the first company to offer employees paid vacations. Today, S.C. Johnson takes just as much care to attract and retain the best people by providing a creative working atmosphere, challenging goals and competitive rewards. Commitment to responsible environmental management by the company became widely recognised in 1975, when S.C. Johnson announced a unilateral decision to voluntarily eliminate the use of all chlorofluorocarbons (CFCs) in all aerosol products worldwide, thereby establishing a new industry standard. Worldwide, S.C. Johnson earns the goodwill of customers through a deep commitment to quality. In essence, this means providing efficient and effective products and services which are environmentally sound and do not endanger the health and safety of users.


	Long before most US companies had